Verdant
UX/UI for a plant care subscription platform, guiding new plant owners from purchase to confident, ongoing care.
Category
|
Product
|
Plant Care Platform
Responsibility
|
Product Designer
Year
|
2023
Web & Mobile, Subscription, Onboarding
The Problem
Verdant's early users were enthusiastic but overwhelmed — care schedules, plant identification, and reordering supplies all lived in separate, disconnected flows that caused people to abandon the app within the first week.
The Process
I designed a single unified 'My Plants' home that merges identification, watering schedules, and reordering into one glanceable view. Warm, illustrated plant icons replaced clinical photography to make the product feel more like a companion than a utility, and onboarding was cut from seven screens to three.
The Outcome
Seven-day retention increased by 41%, and the simplified onboarding lifted subscription conversion by 18%.
