Marketo
A dashboard redesign for a B2B analytics platform, turning dense data into something sales and marketing teams could actually read at a glance.
Category
|
Product
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B2B SaaS Dashboard
Responsibility
|
Senior UI Designer
Year
|
2022
Dashboard, B2B SaaS, Data Visualization
The Problem
Customers were paying for a powerful analytics engine but rarely opened the dashboard — dense tables and inconsistent chart styles made the data feel inaccessible to non-technical stakeholders.
The Process
I introduced a clear visual hierarchy led by a small set of key metrics, standardized every chart type into a shared visual language, and added contextual comparisons ('+12.5% vs last month') so numbers came with meaning attached, not just magnitude.
The Outcome
Weekly active dashboard usage grew by 52%, and the redesign became the template for three additional internal products.
