Loop
A minimalist habit-tracking app that helps people build routines without the guilt-driven design common in the category.
Category
|
Product
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Habit Tracking App
Responsibility
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UX/UI Designer
Year
|
2023
Mobile App, Wellness, Gamification
The Problem
Most habit trackers rely on streaks and red 'missed day' warnings that punish lapses. Loop's founders wanted a tool that encouraged consistency without the anxiety, but early prototypes still felt punitive and visually noisy.
The Process
I stripped the interface back to a single daily checklist with soft, rounded interactions and a streak visualization that celebrates progress rather than flags failure. Color was used sparingly — a warm coral marks completion, everything else stays quiet grayscale — so the one thing that matters each day is impossible to miss.
The Outcome
In beta testing, users reported 28% higher satisfaction scores around 'feeling supported' compared to the previous design, with daily active use holding steady after 60 days.
