Nordly
A ground-up redesign of a mobile banking app, focused on making everyday money management feel calm instead of stressful.
Category
|
Product
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Banking App Redesign
Responsibility
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Lead UX/UI Designer
Year
|
2024
Mobile App, Fintech, Design System,Design
The Problem
Nordly's existing app had grown organically over five years, resulting in inconsistent navigation and a cluttered home screen that buried the actions people used most — checking balance, transferring money, and paying bills.
The Process
I ran usability sessions with 12 existing customers to map their most frequent tasks, then restructured the information hierarchy around three primary jobs. A new type-driven design system replaced dozens of one-off components, and every screen was rebuilt around generous spacing and a single accent color used only for calls to action.
The Outcome
Post-launch, task completion time for transfers dropped by 34%, and the app's support tickets related to 'finding a feature' fell by nearly half within the first quarter.
