Solace Wellness Studio
A calm, sage-toned identity for a wellness studio offering massage and restorative therapy.
Category
|
Brand Identity
Responsibility
|
Graphic Designer
Year
|
2024
Brand Identity, Stationery, Editorial
The Problem
Solace's founder wanted an identity that felt trustworthy and premium without slipping into the cold, clinical look common among wellness competitors.
The Process
A circular botanical mark — a simple branch inside a ring — became the anchor of the system, echoed across stationery, candles, and tote bags. Typography stays quiet and generously spaced, letting the sage and off-white palette carry the sense of calm the studio wanted to promise before a client even walks in.
The Outcome
The identity now spans the studio's full retail line and signage, and has been cited by the client as a key reason new clients say the space 'already feels different' before their first session.
