Ember Coffee Roasters
A full identity and packaging system for a small-batch coffee roastery, built around warmth, craft, and a single flame mark.
Category
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Brand Identity
Responsibility
|
Brand & Packaging Designer
Year
|
2025
Brand Identity, Packaging, Print
The Problem
Ember was roasting exceptional coffee but selling it in generic packaging that didn't reflect the care behind the product, making it hard to stand out on shelves next to larger brands.
The Process
I developed a simple flame mark that could scale from a favicon to a shopfront sign, paired with a warm terracotta and cream palette drawn from the roasting process itself. Packaging uses a restrained type system with just enough personality to feel handmade, not mass-produced.
The Outcome
The reabrand rolled out across bags, cards, and signage, and Ember reported a noticeable uptick in retail shelf inquiries within the first two months.
